Khloud
Website Design
UX/UI
Designed @ Barrel
Khloud is a protein‑packed snack brand from Khloé Kardashian, offering fun, crave-worthy flavors with clean ingredients. We worked with Khloud to launch their e-commerce website for the brand's debut.
Goal
Launching a New Snack Brand with a Pop
Design a scalable digital experience that brings Khloud to life through its clean ingredient story and high-protein promise, while making shopping effortless.
Outcome
A Digital Launch Built Around Flavor, Function, and Fun
We delivered a Shopify site designed to drive both immediate sales and long-term growth, showcasing Khloud’s inaugural flavors through clear ingredient benefits and a bold visual language true to the brand. Built with flexibility in mind, the experience supports omnichannel growth by optimizing DTC conversion, subscription performance, and retail traffic.
We launched a teaser experience to build pre-launch buzz and grow an early fan base, followed by a full brand-forward DTC site designed to drive sales, subscriptions, and long-term brand growth.
Product pages pair clean ingredient storytelling with authentic user imagery, supported by subscription and in-store options that encourage repeat purchase and omnichannel engagement.
To stand out in a competitive category, Khloud’s story was embedded throughout the shopping experience, connecting clean ingredients and product benefits to moments that encourage conversion and subscription.
To support retail discovery beyond the initial Target launch, a store locator was introduced to help customers find Khloud in-store and continue building brand awareness as distribution expands.
To drive retention and deepen customer relationships, we launched a subscription program powered by Awtomic—designed to reward and incentivize long-term engagement.