PuraVida Foods
Website Design
UX/UI
Designer @ Barrel
PuraVida Foods is a frozen food brand elevating the freezer food space through chef‑crafted, nutrient‑rich meals. We worked with PuraVida Foods to create a flavorful online experience to support retail discoverability and B2B engagement.
Goal
Creating a Scalable Platform for Brand Storytelling
PuraVida was looking to shift focus toward retail and B2B. Our goal was to create a flexible platform that elevates product storytelling, supports scalable growth, and serves as a central hub for wholesale partners while strengthening PuraVida’s online presence.
Outcome
A Scalable, Cohesive Hub for Wholesale and Content
The redesigned site highlights PuraVida’s story and products, combining clear education with engaging content for consumers and wholesale partners. A scalable, cohesive platform strengthens brand presence, supports growth, and makes it easy to launch new content and products.
The new site establishes PuraVida as a premium frozen food brand, enhancing retail discovery and wholesale readiness while providing a flexible digital foundation for long-term growth.
A redesigned store locator and retail-focused pages make it easy for customers to find PuraVida locally while supporting the brand’s retail growth.
We introduced a Become a Partner page and wholesale-focused resources on product pages to clearly convey PuraVida’s process, product quality, and value to buyers.
We showcased testimonials and user-generated content to highlight taste, quality, and real-world results, helping PuraVida stand out in a competitive frozen food category.
We designed a dedicated KidsLife landing page that engages both parents and kids while highlighting the product’s playful design.
We expanded PuraVida’s recipe hub to inspire users and provide engaging content that highlights their products' versatility.
We refreshed the About, Brand Standards, and Process pages to clearly and compellingly communicate PuraVida’s mission, values, and craftsmanship.