Khloud, a new snack brand founded by Khloé Kardashian, set out to challenge traditional snacks with a more satisfying, protein-packed alternative. We created a direct-to-consumer experience to introduce the brand, build trust with first-time customers, and support scalable growth across DTC and retail channels.
Elevating Snacking
Building the Foundation for Crave-Worthy Snacks
With the brand launch featuring three delicious flavors of protein popcorn, we wanted to highlight each one and their 7g of protein per serving and whole grains composition. Gluten-free, non-GMO, and completely free of seed oils, the snacks stand out for delivering clean, feel-good ingredients without compromising on flavor.
To help drive retail discovery and support omni-channel growth, we implemented a Stockist-powered store locator that’ll continue building Khloud’s brand awareness after their Target-exclusive launch.
Connecting Customers to Retail
Building Customer Trust through Product Education
We designed the product page to bring the Khloud’s values to life by highlighting their clean ingredient story and incorporating user-generated content, while being flexible for future scaling. We also strategically encouraged retention with ‘Subscribe & Save’ and offering flexibility through in-store purchase options.
Increasing Retention & LTV with Subscription
To drive retention and deepen customer relationships, we launched a subscription program powered by Awtomic—designed to reward and incentivize long-term engagement.