Lawry’s is a classic American brand known for its signature blend of savory spices that elevate everyday cooking with bold, flavorful seasoning. We partnered with McCormick and Lawry’s to reimagine their Shopify experience, enhancing product discovery and conversion while reinforcing their distinctive identity and honoring their legacy.
Modernizing a Classic Pantry Staple
Connecting to Loyal Customers & Newcomers
The new website blends rich storytelling, recipe inspiration, and how-to videos to highlight Lawry’s heritage and create a seamless experience that drives brand connection and conversion.
User-generated videos through Tolstoy let loyal Lawry’s fans share their passion for the products while helping new customers feel confident in their purchase.
Celebrating Legacy & Community
To ensure the new designs resonated with Lawry’s loyal community, we leveraged Helio to A/B test concepts and gather real-time user feedback before implementing the design system.